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HOW IT ALL

BEGAN

1980 & Beyond

To be the leading force in the beauty & lifestyle distribution and retail sector in
the Middle East, inspiring confidence and self-expression through a curated
selection of perfumes, make up, skincare, as well as fashion and leather goods,
alongside exceptional F&B and hospitality offerings. We envision a world where
our diverse products and experiences empower individuals to embrace their
unique beauty and style, recognizing the vital role that beauty and fashion play
in personal expression, while fostering meaningful relationships with our
network of customers and partners.

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33+Years Of Experience
23+Expert Developers

Our mission is to redefine beauty and lifestyle experience by delivering exceptional quality and innovation while creating unforgettable environments across various channels.

Gemini Generated Ima

Quality materials, from brands you know.

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DNA Focused on Beauty, Lifestyle & Luxury

With four decades of experience, we have established our group as a premier leader in the beauty, luxury, and lifestyle sectors. Our extensive journey has equipped us with deep insights and intimate knowledge into the diverse markets of the Middle East, allowing us o fully understand consumer preferences and master the intricacies of distribution channels and retail networks.

Distribution

Our expertise in distribution is a cornerstone of our success in the region. We have cultivated strong relationships with key retail partners and developed comprehensive understanding of local market dynamics. This enables us to strategically position our brands in a way that resonates with consumers and maximizes visibility. Our dedicated distribution team employs innovative logistics solutions to ensure timely delivery and optimal inventory management, allowing us to respond swiftly to market demands. By leveraging data-driven insights, we continuously refine our distribution strategies, ensuring that our brands remain accessible and relevant in an ever-evolving marketplace.

Retail

In addition to our distribution prowess, our expertise in retail is integral to our brand success in the region. We have meticulously curated a portfolio of high-end retail outlets that reflect the luxury and lifestyle ethos of our brands. Our retail strategy focuses on creating immersive shopping experiences that engage consumers and foster brand loyalty. By training our retail staff to embody the values and stories of our brands, we ensure that every interaction is meaningful. Furthermore, we closely monitor retail trends and consumer behavior, allowing us to adapt our merchandising strategies and promotional campaigns effectively, ensuring that our brands stand out in a competitive landscape.

F&B

Our expertise in food & beverage sector further enriches our portfolio, particularly through our acclaimed unique cuisine restaurant and a selection of stylish cafes. Our restaurant is a testament to our commitment to culinary excellence, offering a carefully curated menu that celebrates authentic flavors and innovative dishes. We prioritize sourcing high-quality ingredients and collaborating with skilled chefs to create memorable dining experiences that resonate with both locals and tourists alike. Our cages sere a vibrant social hubs, where we blend exceptional coffee with a welcoming atmosphere. By focusing on customer experience, we ensure that each visit is not just about food and drink but about creating lasting memories, making our F&B ventures a vital part of our identity in the region.
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Market, Retail & Consumer Knowledge

We are a data-hungry company.

Our expertise in market, retail, and consumer knowledge is a cornerstone of
our success and informs every aspect of our business strategy. We conduct
comprehensive market research to gain deep insights into consumer
behaviors, preferences, and emerging trends. This data-driven approach
allows us to identify opportunities and tailor our offerings to meet the
specific needs of our target audiences. In retail, we leverage our extensive
knowledge to create compelling shopping experiences that resonate with
consumers. By analyzing foot traffic patterns and sales data, we optimize
our product placements and merchandising strategies to enhance visibility
and drive sales. Our strong relationships with retail partners enable us to
stay ahead of market trends and ensure brands are positioned effectively.
Understanding the consumer landscape is vital in our approach.

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Brand Building in the Middle East

Our expertise in brand building across the region is grounded in a profound
understanding of the diverse cultural and consumer landscapes within the
region. We employ localized strategies that resonate with distinct audiences,
allowing our brands to connect authentically with consumers. Our approach
focuses on creating emotional connections through storytelling and
community engagement, emphasizing the values and aspirations that
matter most to our target markets. We leverage innovative marketing
campaigns, collaborations with local influencers, and participation in highprofile events to enhance brand visibility and relevance. By continuously
adapting to market trends and consumer preferences, we build lasting
relationships and drive brand loyalty, reinforcing our position as a leader in
the beauty, luxury, and lifestyle sectors throughout the Middle East.

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Contact us

Pro1

Master Bath Remodeling New Brand

12 June 2017
Pro2

Beautiful and New Functional Space

12 June 2017
Pro5

Simple Good Small Bathroom Design

10 June 2017
Pro6

Using Composite Decking Material

10 June 2017
Pro7

Addition Will Improve Your Home

10 June 2017

Distribution

Our expertise in distribution is a cornerstone of our success in the region. We have cultivated strong relationships with key retail partners and developed comprehensive understanding of local market dynamics. This enables us to strategically position our brands in a way that resonates with consumers and maximizes visibility. Our dedicated distribution team employs innovative logistics solutions to ensure timely delivery and optimal inventory management, allowing us to respond swiftly to market demands. By leveraging data-driven insights, we continuously refine our distribution strategies, ensuring that our brands remain accessible and relevant in an ever-evolving marketplace.

Retail

In addition to our distribution prowess, our expertise in retail is integral to our brand success in the region. We have meticulously curated a portfolio of high-end retail outlets that reflect the luxury and lifestyle ethos of our brands. Our retail strategy focuses on creating immersive shopping experiences that engage consumers and foster brand loyalty. By training our retail staff to embody the values and stories of our brands, we ensure that every interaction is meaningful. Furthermore, we closely monitor retail trends and consumer behavior, allowing us to adapt our merchandising strategies and promotional campaigns effectively, ensuring that our brands stand out in a competitive landscape.

F&B

Our expertise in food & beverage sector further enriches our portfolio, particularly through our acclaimed unique cuisine restaurant and a selection of stylish cafes. Our restaurant is a testament to our commitment to culinary excellence, offering a carefully curated menu that celebrates authentic flavors and innovative dishes. We prioritize sourcing high-quality ingredients and collaborating with skilled chefs to create memorable dining experiences that resonate with both locals and tourists alike. Our cages sere a vibrant social hubs, where we blend exceptional coffee with a welcoming atmosphere. By focusing on customer experience, we ensure that each visit is not just about food and drink but about creating lasting memories, making our F&B ventures a vital part of our identity in the region.

Warehousing

Our expertise in warehousing is a vital component of our operational efficiency and overall success. We have invested in state-of-the art facilities strategically located to optimize logistics across the region. These warehouses are designed to accommodate a diverse range of products, ensuring optimal storage conditions that preserve quality. Our advanced inventory management systems utilize real-time data to track stock levels, streamline order fulfillment, and reduce lead times. This meticulous approach allows us to swiftly respond to market demands and maintain a seamless supply chain. Additionally, our trained staff adheres to rigorous safety and handling protocols, ensuring that all products are stored and managed with the utmost care. This commitment to excellence in warehousing enables us to support our distribution and retail efforts effectively, reinforcing our reputation as a leader in the beauty, luxury and lifestyle sectors.

Real Estate

Our expertise in real estate compliments our diverse portfolio and enhances our strategic positioning in the market. With a keen understanding of local market dynamics, we have successfully developed and managed a range of high-quality properties that cater to both commercial and residential needs. Our real estate team is adept at identifying prime locations that align with our brand ethos, ensuring that our spaces not only meet the demands of the tenants but also enhance community engagement. By leveraging our extensive network and market insights, we are able to navigate the complexities of the real estate landscape effectively, positioning our ventures for success and contributing positively to the regions in which we operate. This holistic approach allows us to maximize the potential of our real estate investments, further solidifying our status as a multifaceted leader in the industry.

Hospitality

Our expertise in hospitality is exemplified by our distinguished hotel in Jordan, which serves as a premier destination for travelers seeking a traditional and comfortable experience. Meticulously designed to reflect the rich cultural heritage of the Country, our hotel combines modern amenities with traditional hospitality, creating an unforgettable experience for our guests. We pride ourselves on delivering exceptional service, with a dedicated team trained to anticipate and cater to the needs of every visitor. From personalized guest experiences to curated dining options featuring local cuisine, every aspect is crafted to provide a memorable stay. Our hotel offers a range of facilities, making it the ideal choice for both leisure and business travelers. By continuously investing in staff training and guest feedback, we ensure that our hospitality standards remain at the forefront of the industry. This commitment to excellence not only enhances our guests’ experiences but also strengthens our reputation in the hospitality sector in Jordan and beyond.

I take great pride in having built a family business alongside my children, which for nearly four decades has fostered deep connection between the Middle East and the West. Our presence in the region, combined with an intrinsic understanding of
the market and a distinctive corporate culture rooted in trust and respect, has positioned our group as a benchmark for luxury in the Middle East.

BASHIR TAHBOUBFOUNDER & EXECUTIVE CHAIRMAN